Unity CEO Stepping Down After Backlash Over New Monetization Model

Unity CEO John Riccitiello is retiring immediately after backlash over new pricing model.

Unity planned to charge developers $0.20 per install after 200k downloads, even retroactively.

Developers denounced Unity, calling for Riccitiello's resignation. Unity walked back some changes.

Many developers felt Unity irreparably damaged its reputation and trust.

Riccitiello joined Unity in 2013, led since 2014. Has made controversial remarks about monetization before.