Posted 2/27/2024, 7:58:42 PM
Wendy's to Test Demand-Based Pricing in 2023 Despite Social Media Backlash
- Wendy's plans to test "surge pricing" in 2023, raising and lowering prices based on demand
- Part of $20M investment in digital menu boards at all US company-owned stores by end of 2025
- Backlash on social media to news, with some saying they won't return if surge pricing implemented
- Longtime PepsiCo executive Kirk Tanner recently became Wendy's CEO
- Move is intended to speed up decision-making and invest more in Wendy's global restaurant development