Bidet Boom: Toilet Paper Shortage Sparks Surging Interest and Sales of Bum-Cleaning Fixtures

Demand for bidets in the U.S. exploded during the COVID-19 pandemic toilet paper shortages and has continued to grow since then.

Many who "panic bought" bidets during the shortage have no regrets and have become "true believers", convincing others to get them.

Bidet owners cite hygiene and environmental benefits as reasons they are fans and say they can't live without them now.

While only 6% of U.S. adults currently have a bidet, 41% are interested in owning one, showing growing embrace.

Bidet companies saw huge revenue increases in 2020 that continue to rise, and aim to market bidets for elderly and caregivers next.