Posted 3/23/2024, 2:58:55 PM
Google Expands AI Search Feature Tests Without Opt-In to More Users
- Google is expanding tests of its AI-powered Search Generative Experience (SGE) to more users without prompting them to opt in
- SGE shows AI-summarized search results and answers under the search bar for some queries
- Google says it's testing SGE on more complex queries where AI could provide useful information from multiple web pages
- Previous tests of SGE had mixed reviews - some found the AI results helpful while others felt they competed with existing features
- New tests specifically want feedback from searchers who did not opt in to see if SGE is useful for less AI-enthused users