Posted 1/30/2024, 8:23:20 PM
WME Partners with Tech Firm to Shield Talent from Deepfakes
- WME talent agency partners with Vermillio tech firm to protect clients from AI-generated likeness theft
- Vermillio's Trace ID platform tracks and authenticates client images online for removal or compensation
- Partnership aims to address rampant deepfakes issue and allow clients to monetize likeness
- Client data will be recorded on blockchain to track and verify images across internet
- Deal emerges amid ongoing concerns about AI protections following recent actors strike over issue