Valentine's Day Spending Soars to $14B as Shoppers Rotate Wallets Toward Romance
• Valentine's Day spending on significant others expected to hit record $14.2 billion this year • Consumers reprioritizing spending, focusing more on romantic relationships rather than platonic ones • People "normalizing" Valentine's Day spending, getting back to true purpose of holiday • Record spending projected for jewelry, flowers, clothing and evenings out • Consumers feeling financially comfortable but still being choosy, rotating wallets toward most important areas