IFPIM Director Discusses Polarization of Argentine Media and the Ongoing Influence of Traditional News Outlets
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Vanina Berghella is director of the Latin American region for the International Fund for Public Interest Media (IFPIM), which supports independent media outlets financially and with advice.
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Berghella discusses the polarization of Argentine society and media, partly driven by figures like far-right politician Javier Milei who gained visibility as a TV panelist before entering politics.
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She argues traditional media retains influence, as evidenced by Milei's surge when he got more coverage and people turned to trusted news sources during the pandemic.
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Regarding artificial intelligence, Berghella says media is more prepared than when social media emerged, already focused on verifying AI-generated content.
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Many small, independent outlets face funding challenges if they don't get philanthropic support, but show creativity in developing membership models and events to inject revenue.