Victoria's Secret Embraces AI to Personalize Shopping, Raising Questions About Data Privacy
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Victoria's Secret partners with Google Cloud to use AI and generative AI to create a personalized shopping experience and improve business operations.
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The partnership could allow Victoria's Secret to create an AI-powered conversational assistant and recommendations chatbot.
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Experts say AI assistants will be critical shopping technologies in 2024 and this helps consumers by customizing recommendations.
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Some experts welcome the business use of AI as productive and not too harmful, while others warn it allows brands dangerous powers to exploit and manipulate consumers.
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Victoria's Secret frames this as entering a "new era" to enhance customer experience, but privacy advocates warn people are unprepared for the AI revolution.