Posted 2/22/2024, 1:30:00 PM
Vitamin Supplements Market to Reach $79 Billion by 2031 Amid Health and Wellness Trends
- Global vitamin supplements market to reach $79.54 billion by 2031, growing at a 6.3% CAGR amid rising health awareness and preventive healthcare trends
- Personalized, plant-based, sustainable products along with digital platforms and delivery innovation driving growth
- Vitamin D dominates market due to immune health benefits and wellness focus
- Asia Pacific leading region due to rising middle class, incomes and health awareness
- Key players include Nature Made, Kirkland, Centrum; mergers, partnerships and investments shaping competitive landscape