Volkswagen Revives Iconic Scout Brand for New Electric SUVs and Trucks

Volkswagen is reviving the Scout SUV brand as a separate subsidiary to design and sell electric SUVs and trucks targeted at the US market
VW is banking on Scout's nostalgia and existing fanbase in the US, where the original Scout models were pioneering SUVs in the 1960s-70s
The new Scout models will be fully electric vehicles competing in the largest and most profitable US vehicle segment
Scout Motors is investing $2 billion in its own factory in South Carolina and has hired experts from various automakers
The first Scout EVs are expected to launch in 2026, costing around $45,000 and competing with the likes of Rivian R2, Tesla Model Y, and Ford Mach-E