Posted 2/20/2024, 12:12:15 PM
Walmart to Buy VIZIO for $2.3 Billion, Eyes Ad Growth Through Smart TV Operating System
- Walmart to acquire VIZIO for $2.3 billion to grow its ad business Walmart Connect through VIZIO's SmartCast OS
- Acquisition expected to accelerate Walmart Connect by combining VIZIO's ad solutions with Walmart's reach and capabilities
- VIZIO's advertising and streaming platform business accounts for majority of its gross profit
- Walmart sees opportunity to innovate and create value for customers through VIZIO's customer-centric OS
- Deal expected to be slightly dilutive to Walmart's EPS in near term due to integration costs