Posted 2/20/2024, 2:33:00 PM
Walmart Buys Vizio for $2.3 Billion, Sets Sights on Roku in Battle for TV Advertising Dominance
- Walmart agrees to acquire smart TV maker Vizio for $2.3 billion in an all-cash deal
- Acquisition seen as way for Walmart to bolster its advertising business and take on Amazon
- Deal is bad news for Roku, a Walmart partner whose shares fell nearly 7% on news
- Vizio gives Walmart 18 million more active user accounts to reach with advertising
- Companies can now advertise to more of the 130 million weekly Walmart shoppers via Vizio TVs