Posted 2/20/2024, 1:07:26 PM
Walmart Buys Vizio for $2.3 Billion, Boosts Ad Business Reach Into Smart TVs
- Walmart is acquiring smart TV company Vizio for $2.3 billion to bolster its advertising business
- Vizio sells mid-range TVs with its SmartCast operating system for ad-supported free content
- The deal combines Walmart's $2.7 billion ad business with Vizio's viewership data and consumer access
- It gives Walmart more eyeballs for ads from companies that sell goods at its stores
- The move may counter Amazon's Fire TV and advertising growth in smart TV retail space