Walmart to Acquire TV Maker Vizio for $2.3 Billion in Bid to Boost Advertising Business and Challenge Amazon
• Walmart is acquiring Vizio, a TV maker, for $2.3 billion • The deal aims to strengthen Walmart's advertising business and create a stronger Amazon rival • Walmart wants to sell ads on Vizio's popular televisions • Walmart's ad business, Walmart Connect, grew 30% last year but is still small • The deal enables a fast-growing and profitable advertising operation for Walmart