Walmart Buys Vizio for $2.3 Billion, Accelerating Retailers' Push Into Advertising
• Walmart acquiring smart TV maker Vizio for $2.3 billion to boost its advertising business and connect with customers at home • Walmart aggressively growing its ad revenue, forecast to increase nearly 40% this year - more than any other company • Amazon growing its ads business as it joins the Dow Jones Industrial Average, replacing Walgreens • Ride-hailing company Uber also pushing into ads, expecting its ad business to top $1 billion in revenue by 2024 • Retailers like Walmart and Amazon turning into ad tech giants, owning both the store and the billboards