Want to pay less for your X ads? Just place them next to spam

Twitter's main topic is its efforts to appeal to advertisers and improve brand safety.

Key points:

1. Twitter is expanding its partnership with Integral Ad Science (IAS) to offer sensitivity settings for advertisers to choose the types of content their ads appear around.
2. Advertisers can buy "relaxed" sensitivity ad slots for less, according to Elon Musk.
3. Twitter's AI moderation tools have been ineffective at detecting spam, but the platform aims to reduce adjacency to inappropriate content.

Twitter合作伙伴DoubleVerify和IAS在广告主退出中进行品牌安全倡议