Posted 12/17/2023, 9:45:54 AM
Rising Incomes and Improved Sanitation Drive Surge in Demand for Household Goods Across Rural and Urban India
- Washing liquids saw over 35% annual growth from 2014-2023 due to rising washing machine ownership
- Toilet cleaners, noodles, cereals, soft drinks saw high growth due to greater household affluence
- Swachh Bharat campaign drove demand for toilet cleaners as more households got toilets
- Rural areas saw exceptional growth rates for star categories like washing liquids
- Companies actively innovated in star categories like soft drinks, adding many new products