ENS and GoDaddy Partnership Bridges Blockchain and Web Domains
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Ethereum Name Service (ENS) reached a deal with GoDaddy to let users link internet domains to ENS wallet addresses for free. This connects blockchain with traditional web technologies.
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The deal could signal renewed mainstream interest in connecting blockchain and traditional tech, after adoption slowed in the bear market.
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ENS founder gave the example of Beyoncé owning Beyonce.xyz and easily setting up a linked crypto wallet through her GoDaddy domain.
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ENS is still in a legal dispute with GoDaddy over the eth.link domain sale, but the companies remain open to mutually beneficial partnerships.
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ENS founder believes Web3 works best when building on top of existing systems, not reinventing everything.