Posted 2/4/2024, 8:30:00 AM
Wellness Influencers Peddle Climate Change Conspiracies to Young Followers
- Some wellness influencers are spreading conspiracy theories about climate change and extreme weather events to their large followings
- These influencers are exposing new, younger audiences to climate misinformation and undermining climate action
- There is a history of wellness culture embracing individualism, alternative ideas, and distrust of authorities — a breeding ground for conspiracies
- Influencers are latching onto climate change to stay relevant and keep followers engaged after interest waned in COVID-19 conspiracies
- Allowing this misinformation to spread unchecked enables it to reach wider audiences and potentially depoliticize people against climate action