Posted 2/27/2024, 4:05:51 PM
Wendy's to Test Surge Pricing and AI Tech By 2025, Raising Prices on Popular Menu Items at Peak Times
- Wendy's plans to roll out digital menu boards and test "dynamic pricing" that would increase prices during busy times by 2025
- Prices could go up on popular items like spicy nuggets, burgers, and Frostys at busy times like lunch rush
- Wendy's testing AI drive-thru assistant that gave correct responses without human help 86% of the time
- May also introduce "AI-enabled menu changes and suggestive selling" to recommend customized orders
- Surge pricing could drive some customers to competitors like McDonald's instead of paying more for favorites