Wendy's Backtracks on Surge Pricing Plan After Customer Backlash, But Still Pursues Tech Upgrades
• Wendy's CEO initially announced plans to test "dynamic pricing" on menu items starting in 2025, prompting backlash
• After public outcry over "surge pricing," Wendy's clarified it won't raise prices when demand is highest
• Digital menu boards will allow stores to change featured items more easily and offer discounts, especially during slower times
• Wendy's is investing in tech upgrades like its app, loyalty program, and AI drive-thru to boost digital sales to $2B by 2024
• Updated statement says any new features from digital menus will benefit customers, such as discounts when stores are empty