Wendy's to Test Surge Pricing and AI Menu Suggestions in 2023
• Wendy's planning to roll out demand-based "surge pricing" on menu items as early as 2023
• Prices would fluctuate based on time, location, and demand
• Part of broader strategy to boost profits through digital menu boards, dynamic pricing
• Testing features like AI-enabled suggested selling based on external factors
• Also introduced new breakfast menu item - Cinnabon Pull-Apart; free on Leap Day 2024