Posted 2/27/2024, 2:58:00 PM
Wendy's Plans to Test Surge Pricing, Digital Menus by 2025 to Boost Sales
- Wendy's will start testing dynamic, surge-style pricing in 2025 based on time, location, and demand to increase profits
- They will roll out digital menu boards to all US stores by 2025 to enable easier price changes
- The $20M menu board investment aims to improve order accuracy and upsell items
- Testing could include daypart pricing, AI-enabled changes, and suggestive selling
- Wendy's is also investing more in breakfast advertising and testing new menu items like saucy nuggets