Posted 2/27/2024, 9:37:11 PM
Wendy's to Test Surge Pricing for Menu Items Based on Demand
- Wendy's plans to test dynamic, surge pricing for food items in 2025, with prices changing based on demand throughout the day
- Prices could fluctuate significantly, with a cheeseburger potentially getting much more expensive at peak dinner times
- Wendy's will invest $30 million to install digital menu boards capable of showing real-time variable pricing
- Dynamic pricing is common in some industries but largely untested for fast food; some restaurants have seen success with it
- The move is part of a broader Wendy's effort to modernize operations and boost profits using technology like AI and automated suggestions