Meta's New Celebrity AI Chatbots Feel Uncanny and Awkward

Meta has created AI chatbot characters called "AI Personas" that use celebrity likenesses like Kendall Jenner and Snoop Dogg.

The AI Personas are not actually the celebrities, but characters played by the celebrities to make the chatbots more engaging.

Conversations with the AI Personas feel awkward and unsettling in an attempt to humanize them and keep people logged in longer.

There are 28 Meta AI Personas available on Instagram, Facebook, and WhatsApp, with 15 played by celebrities.

To try the AI Personas, open a chat in Instagram, Facebook, or WhatsApp and select the "AI Chat" option.