EV Shoppers Put Off by High Prices and Limited Model Availability, Slowing Industry Growth

EV shoppers want lower prices - 47% want EVs under $40k, 22% under $30k, but average EV price is over $60k

Shoppers prefer cars and SUVs, not trucks - 43% want cars, 42% SUVs/crossovers, only 10% trucks, yet automakers pushing more EV trucks

Toyota and Honda are trusted brands for EVs, but have limited EV models available

Lack of desired EVs pushes buyers to hybrids as lower cost, reduced range anxiety option

EV sales outlook declining - infrastructure and vehicle rollout not aligned to meet shopper demands, slowing growth