Google Antitrust Trial Could Shake Up Search Engine Dominance by Banning Default Deals
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The antitrust trial against Google could force major changes to search that threaten Google's dominance if the government prevails. The judge could compel Google to allow more competition.
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Google pays billions to be the default search on browsers and phones. The trial may ban these deals, allowing rivals like Bing to compete for defaults.
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If default deals are banned, devices may show search engine options during setup. Experts say this could reduce Google's hold, as people rarely change defaults.
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Banning defaults could raise device prices, as Google currently subsidizes them. But it may free up billions for Google to spend elsewhere.
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Broader default bans could force Apple to offer Android services on iPhones. This could open cracks in Apple's closed iOS ecosystem.