The Pros and Cons of AI-Generated Ads and Content for Tech Platforms

Tech companies like Meta, Google, and TikTok are adding AI tools to generate ads and ad content like text, images, and videos.

Amazon launched a new AI tool to automatically generate product photos in lifestyle contexts, which could increase ad click-through rates.

But AI-generated product photos often lack real contextual details about product size, utility, etc.

While AI ad generation aims to solve problems for companies and advertisers, it can also mislead or confuse consumers.

Big platforms approach AI with internal business goals in mind, not necessarily benefiting end users.