Can AI Fix Fashion's Wastefulness? How Retailers Use Data to Target Shoppers and Reduce Returns
• Online shopping has made fast fashion affordable but created wasteful shopping habits - 20-30% of purchases are returned
• Finesse, an online fashion retailer, aims to use AI to reduce overproduction by perfectly targeting customer preferences
• Retailers like eBay, Amazon, Shopify, and Levi's are adopting AI for product descriptions, size recommendations, image editing, and even model diversity
• The question is whether AI can improve the online shopping experience beyond efficiency and sales
• Verge reporter Mia Sato tries out an AI-designed wardrobe from Finesse to explore the promises and limitations of AI in retail