Posted 4/15/2024, 12:19:00 PM
Rent the Runway Soars 360% as AI Outfit Recommender Fuels Comeback
- Rent the Runway's stock surged 360% after CEO mentioned AI technology investments on earnings call
- AI being used to recommend full outfits to customers based on aesthetic, not just clothing types
- Hired new CMO to refocus on marketing after years of pulling back
- If AI can convince investors Rent the Runway will rebound, what can it do for successful fashion brands?
- Rent the Runway relies on AI to provide inspiring outfit ideas to improve customer experience