What the NBA Can Learn From Formula 1

This article discusses the impact of streaming services and cord-cutting on the sports industry, using Formula 1 and the NBA as examples. It highlights the success of Netflix's "Drive to Survive" docuseries in attracting a younger and more diverse audience to Formula 1. In contrast, the NBA has seen declining viewership, partly due to the decline of pay-TV bundles and the rise of streaming alternatives. The article also explores the challenges faced by regional sports networks and the need for sports leagues to focus on attracting and engaging fans in order to thrive in the digital era.