Apple to Reveal New M3 Chip at October 24 Event, Hinting at 'Scary Fast' Performance for New Macs
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Apple hosting an online-only event on October 24, with the tagline "scary fast" hinting at new M3 chip unveiling.
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M3 chip expected to bring performance boost to new Macs like iMac, boosting Mac sales which have declined this year.
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Apple Silicon chips have impressed with processing power, efficiency, and helped Apple gain ground in PC/laptop market.
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M3 chip may offer big performance jump over M2 predecessor and further boost Apple's market share.
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Unclear if new M3 Macs will be available before holidays, but event unlikely to be a major announcement like September's iPhone launch.