Freeform Loses Major Cable Deal, Faces Uncertain Future Despite Long History
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Freeform was dropped from Charter Communications in a landmark Disney deal, losing access to 15 million cable households.
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Freeform has a long history tracing back to the first satellite cable network in 1977. It's gone through many owners and rebrands.
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Freeform currently targets younger women with original shows like Good Trouble, but has pared back its scripted programming.
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Oversight of Freeform has changed within Disney, now falling under an ABC exec rather than someone dedicated just to Freeform.
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The future of Freeform is focused on its brand identity, with continued scripted programming. Content remains available via Hulu.