Posted 3/6/2024, 7:34:01 PM
Twitch Overhauls App Design to Boost Streamer Discoverability with TikTok-Style Scrollable Feed
- Twitch plans to overhaul its app design for the first time in 5 years, moving to a TikTok-style scrollable feed to help viewers discover new streamers
- The company aims to help streamers continue engaging with their communities even when they're not live streaming
- Twitch wants to increase content exports to other platforms like YouTube and TikTok to boost discoverability
- New co-streaming and Stories features are designed to help streamers better connect with potential new viewers
- Twitch aims to reduce the hours required for streamers to be successful on the platform over time