WhatsApp Rolls Out 'Flows' to Streamline In-App Shopping and Payments

WhatsApp is introducing Flows to provide richer in-app shopping experiences for merchants and users.
Flows will let users complete tasks like booking appointments or customizing products without leaving WhatsApp.
WhatsApp has been testing Flows with companies like banks, retailers, and travel services.
Flows will be available to businesses in the coming months and fit into WhatsApp's current payment model.
In India, WhatsApp is adding new payment partners so users can pay through more UPI apps and cards.

techcrunch.com

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Posted 9/20/2023, 5:46:44 AM