Dollar Stores Use 'Shrinkflation' to Quietly Raise Prices on Low-Income Shoppers

Dollar stores like Dollar General and Dollar Tree have the worst examples of "shrinkflation," according to a Fortune Magazine study. Despite advertising lower prices, customers may end up paying more per ounce.

Examples include fewer sheets per toilet paper roll, smaller trash bags, and smaller shampoo bottles at the same price points.

This impacts low-income shoppers the most, as they shop at dollar stores to stretch their budget.

A Dollar General spokesperson said they partner with suppliers to meet customer's needs on products and affordability.

Consumers can check cost per ounce labels to find the best deals and avoid shrinkflation when possible.