Actors Seek Protections in Contracts Over Studios' AI Use of Their Likeness

Actors are fighting for AI protections in contract negotiations with studios amid risks of their likeness being duplicated without consent.

Advances in AI can replicate performers' voices, appearances, and movements, raising concerns about control of their likenesses.

Examples like Tom Hanks and Gayle King show celebrity deepfakes already circulating.

Actors want protections for consideration, compensation, and consent over AI use of their likeness.

Congress looking at ways to set AI guardrails, like on deepfakes, and comprehensive data privacy legislation.