Posted 3/24/2024, 2:30:00 PM
Bidet Companies See Massive Growth as Americans Warm Up to Bum-Cleaning Alternative During Pandemic
- Bidet sales boomed in the US during the COVID-19 pandemic when there were toilet paper shortages
- Bidet companies like Tushy and bidetking.com saw massive revenue growth, with the overall bidet market growing 2-3 times in 2020
- Bidet sales have stayed strong after the pandemic, with 20-30% yearly growth as more Americans convert to using them
- Reasons for shunning bidets historically include their association with brothels by American WWII soldiers and foreignness compared to toilet paper
- Social norms may need to shift more for bidets to become truly mainstream in the US, but conversions are spreading by word-of-mouth