Costco Founders' $1.50 Hot Dog Vow Still Sacred Despite Pressure
- Costco co-founder made a pledge to never raise the $1.50 hot dog combo price
- Keeping the low price became sentimental to leaders, tied to company's origins
- Former CEO was told the price was unsustainable, said "I will kill you" if raised
- Costco built its own hot dog plants to sustain the low price
- Recent leaders have reiterated not raising the price, with one eating only $1.50 combos for a week