Costco's Iconic $1.50 Hot Dog Combo Price Locked In Since 1985 Despite Rising Costs
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Costco's $1.50 hot dog combo price has stayed the same since 1985 due to a pledge by the company's co-founder.
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The company was losing money on the hot dogs, but the CEO refused to raise the price and told the CFO to "figure it out."
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Costco built its own hot dog manufacturing plants to lower costs and make money on the item.
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Successive Costco leaders have reiterated that they do not plan to raise the price, even as costs rise.
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The enduring cheap hot dog combo price recently inspired an Ohio man to eat nothing but Costco hot dogs for a week.