SEO Industry Faces Existential Threat As Search Engines Embrace Generative AI

Generative AI like ChatGPT is being embraced by search engines, threatening the $68B SEO industry.

Websites have long used SEO to get higher search rankings, driving traffic and revenue.

With generative AI, search engines can provide direct text answers instead of lists of links.

This means users can bypass SEO-optimized pages, making SEO efforts useless.

The SEO industry may not survive this shift long-term, while search engines adapt their business models.