Bezos Bets on AI Startup Perplexity to Take on Google Search
• Jeff Bezos recently invested in Perplexity, an AI startup aiming to replace Google Search with natural language queries. This signals his belief that Google's dominance could be threatened.
• Perplexity provides concise answers to searches rather than just links, which may be more useful for many people. It has 1 million daily active users.
• Google Search has been criticized recently for providing lower quality, spammy results as sites optimize for Google rankings rather than usefulness.
• Google risks losing search share as people find AI assistants provide better answers. However, search still provides most of Google's $307B in annual revenue.
• Perplexity doesn't show ads but charges for advanced features. If AI chatbots displace search queries, it could significantly impact Google.