FTX Collapse Clouds Crypto's Image Despite Bitcoin's Resilient Rally Driven by Institutions

SBF and FTX's meteoric rise and catastrophic fall was the biggest news event in crypto history, damaging public perception of the industry.

Legacy media has had the same narrow narratives about crypto for 15 years - it's a scam/for criminals, harms the environment, not serious.

Despite FTX's blow to crypto's image, Bitcoin swiftly rebounded to new all-time highs, which broader media seems uninterested in covering.

The current rally is driven by institutional adoption rather than hype, memes and celebrities like past rallies, marking a maturation of the space.

Crypto coverage remains focused on price swings rather than technology and adoption, though maybe it's becoming less of an oddity.