Posted 3/17/2024, 12:30:12 PM
Plank Reclaims Under Armour CEO Role After Pushing Out Turnaround Chief Linnartz
- Kevin Plank pushed out well-regarded CEO Stephanie Linnartz and reinstalled himself as CEO despite past cultural issues at Under Armour
- Linnartz was making progress on a turnaround, adding talent and outlining a growth strategy
- Plank deserves credit for building Under Armour but missed key trends and grew too fast, hurting financials
- Plank claims he's learned lessons from time away as CEO but must prove he can lead differently than his "bro culture" past
- Longtime athlete sponsor Lindsey Vonn supports Plank's return but success depends on him channels Linnartz's servant leadership approach