Posted 4/3/2024, 9:52:00 PM
Jackpot Fatigue Sets In as $1 Billion Prize Fails to Drive Lottery Ticket Sales
- People have "jackpot fatigue" and aren't as excited by the huge $1 billion prize as they used to be when jackpots were this high
- Ticket sales used to triple for $1 billion drawings, but now there's no urgency and sales have slumped
- It's easier for jackpots to reach $1 billion now because of changes making it harder to win and higher interest rates
- Nationally, only about half as many people are buying tickets for the $1 billion jackpot compared to previous $1 billion drawings
- At New York lottery retailers, there are no longer long lines or droves of people who don't usually play coming in to buy tickets