Wi-Fi Name Origin: A Clever Marketing Ploy, Not a Technical Term
• Wi-Fi is not actually short for "wireless fidelity" as many believe, but is a pun playing off the term Hi-Fi (high fidelity)
• The term was created by the marketing firm Interbrand to come up with a catchy name for wireless internet
• Interbrand also came up with the brand names Prozac and Compaq
• The technical term was the very uncatchy "IEEE 802.11"
• Wi-Fi was meant to communicate the idea of high-quality, wireless internet connectivity anywhere you go