Posted 12/27/2023, 10:30:11 AM
SEO Will Endure Despite New Tech Like ChatGPT, As Search Engines Evolve to Better Serve Users
- Every few years a new "SEO killer" comes along, but search always survives
- AI tools like ChatGPT can't replace search engines because they don't crawl the web or have real knowledge
- ChatGPT is good at text manipulation tasks that can help SEOs work more efficiently
- Search engines want to answer questions and help users accomplish tasks, not just provide links
- If your business offers real value and insights, SEO will remain important even as search evolves