Google's branding of new Gemini AI causes mixed reactions
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My reservations about Google's "Gemini" AI branding remain, but users seem to like it. Speculation that "Hey Gemini" could replace "Hey Google" as the hotword.
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"Hey Google" was strategic - people's relationship should be with Google, not one product. Surprised Google elevated "Gemini" branding over main brand.
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Gemini doesn't naturally convey a product or action like Google's other product names. Requires advertising and awareness raising.
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If Google commits to Gemini branding, it increases the chance it could become the hotword. Big bet that "Gemini" becomes as synonymous as "Google".
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Personally prefer Google's original strategy of centering everything around the core brand rather than creating a secondary brand in Gemini.