Google Launches Vids App to Streamline Collaborative Business Video Creation
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Google is launching Vids, a new video creation and sharing app meant to be a more visual and collaborative alternative for work communication compared to traditional documents and slide decks.
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Vids aims to make business video creation very simple - "if you can make a slide, you can make a video in Vids," with features like AI-generated video drafts.
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Videos made in Vids can be easily shared and collaborated on similar to Google's other workspace apps like Docs and Slides.
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Vids enters a competitive space with other startups trying to transform business communication with video, but Google can integrate tightly with its other popular work tools.
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Google sees short, informal video communication becoming as common in workplaces as documents and slides, and thinks Vids can be the next big essential productivity suite component.