World of Warcraft Regains Lost Players with New Dragonflight Expansion
• World of Warcraft subscriber numbers are higher now under Dragonflight expansion than at its launch, a first for the franchise • YouTuber Bellular estimates current subs at 7.25 million, rebounding from as low as 4 million during Shadowlands expansion • Shadowlands saw sharp falloff in players disappointed in expansion; Dragonflight course-corrected based on feedback • Blizzard is now more actively engaging community, sharing content roadmaps, increasing update cadence to retain players • Blizzard GM says involving players more has become a priority after community backlash during Shadowlands taught them a lesson